(Fort Wayne, IN)—Toolboxes come in all shapes and sizes, but chances are that most people have never seen one 70 feet long. That’s about to change, however, as the result of a new Do it Best Corp. truck fleet design unveiled at the 2006 Do it Best October Market™.

With its distinctive, engaging appearance, the new “toolbox” truck design serves as a mobile billboard, providing top of mind awareness for Do it Best Corp. member stores and providing a call to action for the co-op’s e-commerce website address, doitbest.com. The new design incorporates the Do it Best® and Do it Center® retail brands, and features a tagline that positions these brands as “The Best in Hardware, Lumber and Home Improvement.”

Bill Zielke, Do it Best Corp. vice president of marketing and international development, says the new trucks are designed to get an immediate response. “The new design calls attention to our retail brands and helps us stand out given all the messages competing for the attention of today’s consumer. It’s an eye catching and clever way to reinforce who we are and what our members’ stores offer to consumers.”

Do it Best Corp. also dedicated space on the truck to two of its corporate causes: Habitat for Humanity and Big Brothers/Big Sisters. According to Zielke, the goal was to help spread the word about these worthy organizations and to promote their association with Do it Best Corp. “We’re proud to support Habitat and Big Brothers/Big Sisters, and we take every opportunity to help them share their stories. Putting their names on our trucks will remind consumers nationwide of the important work done by these organizations.”

More than 20 trucks in the Do it Best Corp. fleet have been converted to the new design. John Snider, Do it Best Corp. vice president of retail logistics, says an additional 157 redesigned trucks will be added in 2007, but some trucks with the old design will remain on the road during the next few years. “We’re fortunate that our old ‘open tailgate’ truck design was very popular, but many of the products it featured are now outdated. We’d love to switch all of our trucks over today, but in being good stewards of our member-owners’ dollars, we’re timing our redesign efforts to coincide with the renewal of leases.”

Based in Fort Wayne, Ind., Do it Best Corp. is the only full-service, U.S.-based, member-owned hardware, lumber and building materials buying cooperative in the home improvement industry. With annual sales of $3 billion, Do it Best Corp. is the second largest co-op in the industry, serving 4,100 member-retailers in the United States and in 45 foreign countries.